This Friendship Day campaign brings together unlikely buddies bonding over chicken, burgers
and more, as they mark the day of friendship.
Licious Creative Studio, India
Creative Team:
Creative Director : Tejas Phansekar,
Sr. Copywriter : Arjun Shriyan,
Design Lead : Balamurugan,
Head of Design : Janardhan Nataraj,
Director - Content & Copy : Mustafa Hasan.
Creative Director : Tejas Phansekar,
Sr. Copywriter : Arjun Shriyan,
Design Lead : Balamurugan,
Head of Design : Janardhan Nataraj,
Director - Content & Copy : Mustafa Hasan.
Brand Team:
Santosh Hegde,
Chandni Kukreja,
Divya Sud, Aina Barker.
Producer: Archit Bansal
Producer: Archit Bansal
Production House: OMG Mediaworks
Producers: Durgesh Dadhich & Bhakti Sakpal
Film Director: Sayan Mukherjee
Producers: Durgesh Dadhich & Bhakti Sakpal
Film Director: Sayan Mukherjee
Our quirky Friendship Day film of a King, Clown and Colonel bonding over juicy Licious chicken has been the much-talked about campaign, setting media publications and social media channels abuzz.
The PR outreach resulted in a total of 17.48 million impressions, at an Advertising Value Equivalent (AVE) of INR 61.8 million across print, online and social media. Prominent publications as The Hindu Business Line, The Economic Times - Brand Equity, Campaign India, Social Samosa, Afaqs, Adgully and Best Media Info featured the film; including international portals ‘Ads of World’, and a standalone feature in ‘The Drum’ - a UK based leading global publisher featuring news on marketing & media, with over 1 million readers.
It is noteworthy that ‘The Drum’ showcased the film under its ‘Ad of the Day’ section. Leading ad-marketing publications as Social Samosa, Adgully & Afaqs have done more than one feature on the film, in addition to posting it on their own social media handles. The film ensured social media kept buzzing with influencers posting & sharing the film with total views of 3.2M for the film on our Insta channel.
